This 3-lesson plan introduces students to the world of online advertising, covering the basic types and purposes of digital ads, how ad-targeting technologies function, and the ethical implications and overall effectiveness of these ads. Students will develop an understanding of how online advertising works and begin to critically evaluate its influence in digital media.
In this 50-minute lesson, students will be introduced to the fundamentals of online advertising. They will learn about different types of online ads such as display ads, search engine marketing, and social media ads. The lesson will also cover the purpose and effectiveness of these ads in reaching target audiences.
Lesson 2: The Mechanics of Online Ad-Targeting
Overview
In this lesson, students will explore the mechanics behind ad targeting, focusing on how algorithms and data collection enable personalized advertising. They will engage in discussions and activities to understand the ethical implications and the technology that tailors ads to individual users online.
Lesson 3: Ethics and Effectiveness of Online Ads
Overview
This lesson will explore the ethical implications of online advertisements and discuss how they influence consumer behavior. Students will engage in discussions and activities that highlight the impact of advertising strategies on society and individuals.
